Link.com.au a premium domain sold for $66,000 in an off market transaction.
According to a Whois search the new owner is Link Collective Pty Ltd who have appear to be upgrading their domain from https://www.linkadvisors.com.au/.
Link Collective appear to operate an accounting advisory and Coworking Space in Brisbane.
This is an example of a smart business making a strong investment in its online presence. Link.com.au is much more memorable and brandable. We are sure that they will reap the benefits of this premium domain, which was in our view great value.
With a recent surge in online businesses, domain name sales and investments in trademarks have sky rocketed. With premium names becoming even more scarce it is not hard to see this driving up values further.
The seller, Luke Smorgon from Transpire (transpire.com) said
“The Link Collective group are passionate about their business and were very clear about their desire to own the domain and willingness to pay for it. After some negotiation we agreed on a price that represents very good value for both of us and the transaction happened smoothly and efficiently.
It’s so important for brands to represent themselves online in the most professional way, and owning your exact match .com.au is one of the best ways to do that, so I’m pleased to see them put the domain to good use.
I wish James and Link the best of luck for their business growth.”
Congratulations to both the buyer and seller.