.au Domain Sales – We are often asked how strong is the .au aftermarket ? The simple answer is “strong”.
Many people are often mislead about the state of the .au market by looking at the price and volume of domains on the aftermarket drops. The expired domain auctions or “drops” as we know them, are not a gauge of market strength but rather a reflection of wholesale prices domain investors are prepared to pay.
Domain values are actually set by “end user” sales, and there are many .au domain sales to end users, and in many cases for significant sums of money.
We are involved in many .au transactions each year, and on average we will be involved in at least four .au sales which sell in excess of $100,000. At Cooper Mills we often broker deals or act for buyers or sellers of premium domain names. This year, we have so far been involved in two .au domain sales where the sale price was in excess of $250,000. These domains were one word generic domain names and were purchased by end users who have great business plans. We look forward to seeing the end product.
While there are a good flow of six figure domain name sales, we see even more high five figure sales, again typically for one word generic domain names, but they also include LL and LLL domains.
We only see a small cross section of sales in the .au domain space, but they provide a great barometer of activity. DBR also have a significant number of published sales which confirm the strength in the .au market.