BREAKING NEWS: – The domain name www.ag.com.au has expired and is going to auction!
In Australia, .com.au is king and .com.au names that are not renewed go to auction on sites like Drop.com.au.
The previous registrant is a deregistered company and its non-existence since July 2020 means it has not renewed the domain name.
‘Ag’ is short for Agriculture and is the chemical element for silver. ‘AG’ can be an abbreviation and acronym for all manner of things, and it is also one of the most common pairs of first and last name initials.
Will just over one week’s notice be enough for Arthur Galan AG, the Australian fashion label, to muster its resources and enter the bidding?
The reality is that auctions of expired .com.au names generally go for less than 24 hours, and this often means that names auctioned sell for less than 10% of their intrinsic value.
Good examples of this were the recent auctions of Flora.com.au and Park.com.au, which Domainer.com.au announced achieved selling prices of just $5,000 each.
By comparison, just a few names of similar quality that have sold privately are Fetch.com.au $132,000, Dabble.com.au $98,394, Link.com.au $66,000, Sumo.com.au $63,250 and Urban.com.au $59,820.
Most .com.au sales results are never published, for two reasons:
- Private sellers want to be able to reinvest. It is not in the interest of private sellers to announce sales to the rest of the market. Also, NDA agreements mean that most big sales are never reported.
- The main expired domain auction site Drop.com.au has with few exceptions ceased publishing auction results, meaning numerous .com.au names that have been auctioned for $10,000 or more each to investors (‘wholesale’) have simply gone unreported.
For .com.au, only 26 sales at the $100,000 level or higher have been made public. Of these, eleven were at the $200,000 level or higher.
In December 2021, DNJ.com.au published the most comprehensive list of .com.au domain sales that has ever been put together.
What will Ag.com.au go for next week?
Two letter or ‘LL’ .com.au domain names are ultra-premium and in high-demand among investors, so it will be very interesting to see.
To join the bidding or watch, get in touch with Drop.com.au. If you are unfamiliar with the .com.au landscape or expired domain auctions, it would be wise to engage an experienced domain name broker.
Ag.com.au has been taken for more than 24 years and this opportunity will not present itself again.
By Steve
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