Often people talk about how a premium domain name is a ‘category killer’, or a ‘business in a box’, but is that all there is to it ?
Premium domain names are like buying the best block of land upon which to build your ‘office’ or ‘shop’. Securing the premium domain name is essential, its like securing one of the best spots in a CBD location.
The success of a premium domains can only be realised when they are developed. Many premium domains are wasted by being parked or in many cases not resolving at all.
We recently saw a great example of where significant development of a premium domain is likely to achieve premium results. The domain name is money.com.au, which we previously reported sold for $400,000, making it one of the largest .au domain name sales in history. While, money.com.au was always a developed website, the owners have now gone to the next level with a fantastic easy to use website that has increased their product offering.
This is just one of many examples where smart business owners have realised the potential of their asset and chosen to extract the greatest value out of it.
Examples like money.com.au act as a great reminder of what can be achieved with premium domains. If you have a premium domain, don’t waste it.