Two Letter Premium Domain Names are some of the most limited and premium domains, names not only in the .au domain name space, but also in other TLDs and ccTLDs.
When we refer to two letter domain names we are referring to domains with letters rather than numbers, such as PD.com.au. There are a total of 676 possible two letter combinations.
Two letter domain names have commanded large sale prices such as $42,000 for PD.com.au which was brokered by Robert Kaay from DBR to Progressive Direct insurance. There are many other large sales, however, due to fact that these premium domain name sales are subject to confidentiality most of the time we can’t publish those sale figures.
Two letter domain names have commanded large sale prices
There are several reasons why smart companies are buying them in the .au domain name space, for instance:
- they are easy to type on smart phones and mobile devices, which is where most internet traffic is now coming from;
- they are easy to remember;
- they won’t easily be confused with other domain names;
- they command authority;
- they are a great abbreviation for long business names;
You only need to look at some of the companies that hold these premium domain names to see that they are coveted:
Radio Rentals – rr.com.au
Progressive Direct Insurance – pd.com.au
Hewlett Packard – hp.com.au
LG Electronics – lg.com.au
Fugro – ag.com.au
OO – oo.com.au
Due to the very limited number of these domains they are hard to secure, and for the reasons outlined above they are highly sought after. Some letter combinations are better than others. The most valuable two letter domains are typically those which means something like HR.com.au, KG.com.au, and CV.com.au.
In the .com space these two letter domains are even more exclusive and more expensive. Some Two Letter Premium Domain Names in the .com space include British Airways BA.com, American Airlines AA.com, Calvin Klein CK.com, and Walt Disney xg.com.
Great article! Two-letters and just as valuable as short, one-word generic domain names in my opinion. Some businesses are scared to pay $30-$100K for a premium domain name, but every time a business does you see their brand sky rocket.
Just like physical real estate, these types of domain names increase in value over time. The data proves this over the past 25 years. What are these domain names going to be worth in another 25 years?
Agree, Robert. I sold a name to a printing company for $15-20k. I bought it for $68 plus costs if memory serves. They approached me. Completely generic name but one of my least treasured. Spoke years later to the buyer and feedback was that the domain name was a great investment and instrumental to their success.
Buyers often forget the compounding effect of goodwill. A great domain anchors your brand and allows word of mouth to do its thing. Buyers also often forget that a good domain name usually increases in value over time, meaning it is an asset well worth investing in.