Every day we see businesses allow previously used domain names to expire and drop. There are many risks in allowing business domain names to expire. Businesses allow domain names to expire for a number of reasons including, because they forget, or a domain name is no longer … [Read more...] about Domain Names – Reducing Risk
Domain Names
.com.au, Not .com, in Vogue
‘Which domain name extension should I use?’ –This question is common for many start-ups. In many ways I feel sorry for start-ups and especially those new to business. The learning curve is steep, time is precious and working capital scant. It’s an uphill climb, and not every … [Read more...] about .com.au, Not .com, in Vogue
Why direct navigation is better
Direct Navigation - We recently drove past Jucy Camper rentals in St Kilda in Melbourne. You might be familiar with them and their trademark green camper vans. We always thought that the name Jucy, being a misspelling of Juicy, was always going to cause some confusion. We … [Read more...] about Why direct navigation is better