The premium domain name sleep.com.au dropped today and was purchased on the expired auction platforms for over $100,000. While the domain was caught by Drop.com.au the Netfleet bid was $105,000 plus GST.
The sale once again demonstrates the strength in premium domain names and the power they have to transform a business.
The acquisition is a smart move for the buyer who now controls the category killer domain name.
Yesterday we announced the sale of link.com.au for $66,000. The domain sales market is red hot at the moment, so we can expect more large sales to follow.